Michael Bartoo Featured in ABA Bank Marketing Article

Michael Bartoo, SVP, Marketing Client Relationships, was featured in the ABA Bank Marketing article,  Small Banks, Big Data and the Personal Touch. He describes the attitude toward data at many of the banks he works with. “We get overwhelmed with big data,” he says. “The term ‘big data’ frightens us. And it should—because it can be incredibly overwhelming.”

Click here to read the full article.