Direct Marketing 2017-05-22T15:03:36+00:00

It’s direct marketing for the advanced marketer!

Make your data work for you with advanced direct marketing campaigns! Strategy, design, copywriting, coding, print production, mail house … all under one roof. Our team produces hundreds of advanced campaigns each month. Best of all we prove your return by tracking your results!

TAKE ACTION. PRODUCE RESULTS!

As the largest MCIF provider to financial institutions in the country, MARQUIS is uniquely qualified to leverage the power of your information so that your direct marketing gets incredibly high response rates.

Our philosophy is to make the entire direct marketing experience easy. With strong “data driven” campaigns, we will completely customize your offers using the latest in variable data techniques.

Our approach works. We’ve proven it by executing thousands of campaigns specifically for financial institutions just like yours. We offer:

  • Direct mail letters, postcards, self-mailers.
  • Responsive email complete with landing pages, forms, and social media features.
  • Advanced daily campaigns based on real-time behavior.
  • Matrix campaigns based on purchase history and behavioral triggers.
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9 Essential Direct Marketing Programs that prove measurable results.

The most successful direct marketing programs rely heavily on data driven analysis. Said another way, to get the best value from direct mail and email…you must identify the key habits and motivational drivers for your market. How can you serve or inform clients if you don’t know them? Here are just a few of the many data-driven campaigns we offer. All are custom designed, produced by MARQUIS, and of course measurable.

Ensure your relevance!

The number one reason a direct marketing campaign is ignored is due to an offer that is not relevant to the buyer. We solve this problem through the use of hyper segmentation and variable content. We focus on only those recipients most likely to respond. Once they are identified, we go to work using these strategies:

  • Multi-channel (direct mail, email, web, social) campaigns to speak to an individual, not a mass market.
  • Multiple versions to vary the offer content based on psychographics, demographics, product mix and household profitability.
  • We avoid using window envelopes (they scream junk mail).
  • We use live stamps (they are proven to increase open rates).
  • Our emails are responsive and look beautiful on a smartphone, tablet, and computer (MAC or PC, of course).
  • Best of all we track the response rate and ROI on every letter and email campaign, making it easy to prove your results!
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