Join Dr. Tony Rizzo, Chief Marketing Officer of Marquis, for an industry exclusive view of consumer response and behavior analysis. Gleaned from over 400 marketing campaigns, 1 million households, and 1.3 million accounts, Marquis will present insights, response and performance. During this webinar, we will answer these questions:

• What is the power of multichannel marketing compared to using a siloed approach?
• What is the impact of marketing automation vs. single drop campaigns?
• Which campaigns are the most productive to drive new balances?
• What are benchmark purchase profiles across your product line?
• How do the top 20% drive engagement and profit?
• How can we motivate the bottom 80% of customers to become more engaged?

This event is grounded in an in-depth study across Marquis clients and a year’s worth of campaigns and analysis. Join the conversation, increase your knowledge, and raise your performance bar.