MARQUIS & CUES conduct segmentation training class

We had the pleasure of hosting 20 credit union marketing executives for a three-session seminar on advanced segmentation. The content covered three areas:

  1.  Value scoring, how to build a value score model, and how to track its effectiveness
  2. Segmentation modeling istbeyond demographics, and how this methodology applies to institutional goals
  3. How to prepare and analyze key MCIF reports, including profit sources, breakeven analysis, and campaign management

Thanks to CUES for trusting us with their membership!

If you are interested in hosting a local event, please let us know. The content can be useful if you are looking for advanced knowledge on how to increase your ROMI in a classroom setting.

By |2017-05-22T15:03:38+00:00March 2nd, 2016|Direct Marketing, Marketing, MCIF|0 Comments

Leave A Comment