Marketing financial services isn’t what it used to be. Competition is extremely tough. Like someone has to tell you… Just for fun,let’s put this in perspective before we get too far. Recently, Capital Performance Group shared research showing that the 23 largest financial institutions in the country control over 67% of all banking assets. The next tier of 144 institutions hold 16%. If your bank or credit union is not in either of these groups, then you are battling these behemoths, along with 14,875 other institutions, which have secured only 17% of the total pie of banking assets.