Effectively build relationships to non-new households with newly-opened accounts.
Because recently opened products are the best predictor of additional products being offered, the $1 billion financial institution wanted to take advantage of this activity to trigger some additional business.
An ongoing Checking program was created to target non-new households which had opened a new account in the previous month. These households received a 3-flight series of postcards thanking them and showing the benefits of the institution’s checking product. The program was so successful, it was later revised to include personal loans as well.
In just one year, the program attained more than $600,000 in new account balances and a 281% ROI. The average income generated per respondent household was $126.
MARQUIS OnTrax | MARQUIS Creative