Project Description

ONBOARDING

Objective:

Enhance current onboarding strategies.

Analysis:

A $500m financial institution needed to refine their processes in order to effectively execute an onboarding strategy.

Action:

Utilize ExecuTrax and CallTrax to achieve success. A marketing campaign matrix was designed to track new customers as they joined the financial institution. After three days, the customer was sent a mailing as a 1st point of contact. Automated features were used to create CRM logs for employees to make a 2nd point of contact 7-10 days later.

Results:

By relying on the power of MCIF and CRM coupled with incentives, employees successfully reached out to new customers and reported impressive results after a 90-day assessment. The average number of unique products rose from 1.097 to 1.148, while the average number of unique products and services increased to 3.635, an improvement of 226%. Average household profit improved from -$42 to $107 and total balances climbed by 20%.

SOLUTIONS USED

MARQUIS OnTrax | MARQUIS CRM