Onboarding: a $60m Institution Case Study2015-03-19T08:58:36+00:00

Project Description

ONBOARDING

Objective:

Build loyalty and retention among new households.

Analysis:

The $60 million financial institution was looking for ways to welcome households and educate them on products and services, recognizing that this group has the greatest potential for responding to offers.

Action:

An 8-flight ongoing onboarding campaign was developed, building on the financial institution’s new branding initiative. New households were introduced to key products, with incentives to add excitement.

Results:

In just the first four months of the campaign, the financial institution cross-sold 80 additional accounts. These sales resulted in $378,159 in new balances and over $16,183 in net profit. The ROI of the onboarding campaign was 955%.

SOLUTIONS USED

MARQUIS OnTrax | MARQUIS Creative