Targeting New Clients: Onboarding Case Study2017-05-22T15:03:47+00:00

Project Description

The Value of Communicating with New Clients.

Objective:

To increase profitability and reduce attrition by strategically targeting new clients.

Analysis:

The institution recognized the value of communicating with new clients over the course of several months. These clients are typically receptive to relationship depening messages, and ongoing communication can go a long way towards establishing a solid, long-term relationship.

Action:

The institution worked with their MARQUIS OnTrax consultant to develop a comprehensive Onboarding program. A weekly welcome letter provides a quick initial contact, followed by monthly letters and emails that target new clients based on product usage and propensities. The Onboarding program spans a wide range of products, including:
• Auto Loans
• Checking Accounts
• Credit Cards
• Mortgage Loans
• Home Equity Loans
• Money Market Accounts
• Investment Services

Results:

With a data-driven approach and solid results, the institution has a proven strategy for Onboarding success. Since 2014, the Onboarding program alone has generated more than $10 million in new deposits and nearly $60 million in new loans.  MARQUIS’ Onboarding helped this client generate $7.82 in profit for every $1 spent!

Want these results? Contract us today.

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