ONTRAX: OUTSOURCE MARKETING EXECUTION & TRACKING
Increase loans, particularly auto loans and mortgages.
This $311 million institution needed a cost-efficient way to build a strong loan portfolio. Because the OnTrax service includes ongoing access to a professional consultant, the client worked with MARQUIS to produce a tactical marketing plan, analyze and segment client data, implement several ongoing direct marketing campaigns, and track the results of each campaign.
In addition to ongoing communications including onboarding, single service, and relationship building programs, three new campaigns were implemented: an auto loan runoff and auto/mortgage acquisitions.
The auto runoff campaign leveraged monthly data to communicate with members whose auto loans were near their payoff date.
The mortgage acquisition campaign delivered a compelling message to households that showed a propensity for home ownership.
The auto acquisition, much like the mortgage acquisition, used vital customer information from the MARQUIS MCIF to target the most likely respondents.
The three loan campaigns yielded outstanding results. The auto acquisition program brought in loan balances of more than $2 million, while the mortgage campaign generated nearly $1.1 million in new loans. Over the course of a year, the client gained $263 for every $1 invested.
MARQUIS MCIF | MARQUIS Creative | MARQUIS OnTrax