ONTRAX: THE POWER OF MULTIPLE MESSAGES
To increase product usage and reduce attrition.
This $245m institution was in search of programs to help increase relationship strengthening and retention.
With the help of MARQUIS’ OnTrax and Creative team, the institution implemented a data-driven marketing plan to communicate with customers in a timely manner. They started with onboarding and reboarding, and gradually built up to multiple programs.
The final program components included:
3. Auto Runoff
4. Triggers such as birthday, new accounts and thank-you
5. Vehicle Value Statement
6. Pre-approved loan offers
In a year’s time, the institution gained $23.7 million in new direct balances. With a response rate of 6.70%, the direct ROI was 1,139%.
MARQUIS OnTrax | MARQUIS Creative