PIPELINE: REFERRAL TRACKING
Automate tracking, measuring and reporting of pipeline activity within CallTrax.
This $350m financial institution had a cumbersome pipeline process in place and needed to assess other options.
The commercial lenders began logging their pipeline activity directly into CallTrax.
Within one quarter, $12.6m worth of commercial and mortgage loans were added to the pipeline. Roughly 53%, or $6.2m, represents new business. This financial institution’s commercial lenders and management now work with pipelines on a daily basis and expanded use of the pipeline system is being opened to include retail staff.