Referral Tracking: a $335m Institution Case Study2017-09-21T13:17:46+00:00

Project Description

REFERRAL TRACKING: ACHIEVE ORGANIC GROWTH

Objective:

Achieve organic growth.

Analysis:

A $335 million financial institution was seeking to automate their incentive tracking and reward employees for deepening relationships with new and existing customers.

Action:

A formal Onboarding Program was initiated, supported by ExecuTrax and CallTrax. That process includes a thank you letter after 2 days, a call after 2 weeks, and a postcard mailing after 2 months. These activities are scheduled, logged and tracked in CallTrax. Employees are also expected to log all other activities with clients in order to maintain a high level of customer service.

Results:

The bank and the employees have found CallTrax to be a very effective tool in their relationship building efforts. With one month to go before the end of the year, the institution reported the following progress for branches striving to reach their goals (Percentage of Households with 5 or Unique Products and Services):

Branch A: 100.1%
Branch B: 99.7%
Branch C: 101.3%
Branch D: 109.8%
Branch E: 114.2%

SOLUTIONS USED

MARQUIS MCIF | MARQUIS CRM