Project Description

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What is MCIF? How can database marketing and client analytics help your financial institution?

Recently, Capital Performance Group shared research showing that the 23 largest financial institutions in the country control over 67% of all banking assets. The next tier of 144 institutions hold 16%. If your bank or credit union is not in either of those groups, then you are battling those behemoths, along with 14,875 other institutions, which have secured only 17% of the total pie of banking assets.

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