Many credit unions find that a formal Primary Financial Institution (PFI) definition is an effective way to measure their most engaged, relevant, loyal, profitable, and “sticky” households (HHs). Whether formally defined or informally outlined, the combination of products and services used to define PFIs are as varied as the institutions themselves. When moving from PFI definition to the execution of an actionable strategy, it is worth noting why management teams go through the PFI process. Check out our latest article for CUInsight and learn how to move from definition to execution.

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