DEMOGRAPHICS

Let data do the driving

Combine demographic, psychographic, and predictive data to pinpoint communications and maximize results

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The more you know about your customers and prospects, the more effectively you can communicate with them

Demographics

Get to know them through data points including estimated income, discretionary spending, net worth, and more.

Psychographics

Discover why they buy what they do when they do through segmentation and broader lifestage groups.

Predictive Models

Forecast their next best product using predictive models for loans, deposits, and financial services.

Marketing demographics help you understand your customers’ and prospects’ lives outside the financial institution, how they behave, and what financial solutions can benefit them.

Demographics

  • 14 data points
  • Available as prospect or append
  • 72-hour delivery
  • Estimated match rate: 98%

Psychographics

  • 58 segments
  • 12 lifestage groups
  • Available as prospect or append
  • 72-hour delivery
  • Estimated match rate: 96%

Predictive Models

  • 26 models
  • Available as prospect or append
  • 72-hour delivery
  • Estimated match rate: 95%

Demographic segmentation and statistical modeling help banks and credit unions create winning direct and digital marketing campaigns based on data. Marquis helps keep that data clean and updated.

Annual update of 98 data elements.

Annual descriptive analysis of each data set using your data combined with Demographics.

Quarterly updates for new households.

Clients go further with Marquis

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I really enjoy how easy it is to use all the Email Product Suite features together ... The whole system just works together very seamlessly, and it makes my job so much easier.

First Alliance Credit Union
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[Our] Professional Services person is dedicated to us. Feels like a partnership; something we were missing with our previous vendor.

First Community Credit Union
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We are going through the reboarding letters and have to give a shout out to the creative team. Our direct mail/email campaigns needed a refresh and the Marquis creative team really delivered. We love the copy and the graphics. There are some very minor edits to be made that relate to the product parameters, but overall, they nailed it!

Needham Bank