Case Studies

CSE Federal Credit Union | Louisiana | Assets: $460M

• Marketing Data Platform • Strategic Consulting • Digital Communications • Direct Mail

How CSE Federal Credit Union Achieved Organic Growth and Engagement with Marquis Solutions



accounts generated

$16.6 million 

balances generated



Campaign Overview


CSE Federal Credit Union (CSE FCU) sought to increase organic growth and member household profitability in an unfavorable market environment. 


With Marquis, CSE FCU was able to gain a 360-degree view of member information that helped them identify life stages and develop detailed member personas by individuals and households. With this information, CSE FCU could proactively target members with relevant products based on qualifying criteria, focusing their campaigns on action-ready segments.

CSE Federal Credit Union (CSE FCU)

  • Asset Size: $460 million
  • Headquarters: Lake Charles, Louisiana
  • Marquis Solutions: Marketing Data Platform (MDP), Digital Communications, Strategic Consulting, Direct Mail

"As the Chief Marketing Officer of CSE FCU, I've witnessed firsthand the transformative power of Marquis' software and services. By leveraging their solutions, we've not only achieved significant ROI and engagement growth, but this partnership has been instrumental in helping us solidify our brand voice, optimize budget spend, and drive meaningful results."

Colleen Desselle
CCUFC, CUBDP, CCUME, CUCE, Chief Marketing Officer, CSE FCU