Insights

For too many years, small to medium and even large financial institutions have competed for a share of the credit card market. But it’s time to stop competing and take a totally different approach.

In today’s data-driven marketing landscape, financial institutions can gain a competitive edge by leveraging member insights. One technology has emerged as a game-changer: the Customer Data Platform (CDP). This article explores the definition of CDPs, explains their significance in data-driven marketing, and sheds light on their implementation and benefits.

Today’s consumers expect communications to be specific to their individual situation. A one-size-fits-all cookie cutter approach is no longer accepted … and as financial institutions, we do not get a pass on this.

Access to ever-increasing amounts of data can cause anxiety, and sometimes action paralysis. Many marketing professionals ask, “Is there more data I could look at before making a decision?”

The challenges presented to credit unions in the effort to grow and retain member relationships are significant. The gap filled by supplemental data can be a game changer if used to identify opportunity and create meaningful interactions.