Insights

How the upcoming changes in Washington might affect compliance and what professionals in the space should pay attention to. 

For too many years, small to medium and even large financial institutions have competed for a share of the credit card market. But it’s time to stop competing and take a totally different approach.

In today’s data-driven marketing landscape, financial institutions can gain a competitive edge by leveraging member insights. One technology has emerged as a game-changer: the Customer Data Platform (CDP). This article explores the definition of CDPs, explains their significance in data-driven marketing, and sheds light on their implementation and benefits.

Today’s consumers expect communications to be specific to their individual situation. A one-size-fits-all cookie cutter approach is no longer accepted … and as financial institutions, we do not get a pass on this.

Access to ever-increasing amounts of data can cause anxiety, and sometimes action paralysis. Many marketing professionals ask, “Is there more data I could look at before making a decision?”