Featured Articles

Latest Articles

There’s room in the sandbox for everybody

For too many years, small to medium and even large financial institutions have competed for a share of the credit card market. But it’s time to stop competing and take a totally different approach.

The Power of Customer Data Platforms (CDPs) in Data-Driven Marketing

In today’s data-driven marketing landscape, financial institutions can gain a competitive edge by leveraging member insights. One technology has emerged as a game-changer: the Customer Data Platform (CDP). This article explores the definition of CDPs, explains their significance in data-driven marketing, and sheds light on their implementation and benefits.

Top 10 steps to using data to drive meaningful member journeys

Today’s consumers expect communications to be specific to their individual situation. A one-size-fits-all cookie cutter approach is no longer accepted … and as financial institutions, we do not get a pass on this.

Big or small, does your data have it all?

Access to ever-increasing amounts of data can cause anxiety, and sometimes action paralysis. Many marketing professionals ask, “Is there more data I could look at before making a decision?”

Utilizing supplemental data to sustain member engagement

The challenges presented to credit unions in the effort to grow and retain member relationships are significant. The gap filled by supplemental data can be a game changer if used to identify opportunity and create meaningful interactions.