Insights
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Articles
View all articlesThere’s room in the sandbox for everybody
For too many years, small to medium and even large financial institutions have competed for a share of the credit card market. But it’s time to stop competing and take a totally different approach.
The Power of Customer Data Platforms (CDPs) in Data-Driven Marketing
In today’s data-driven marketing landscape, financial institutions can gain a competitive edge by leveraging member insights. One technology has emerged as a game-changer: the Customer Data Platform (CDP). This article explores the definition of CDPs, explains their significance in data-driven marketing, and sheds light on their implementation and benefits.
Top 10 steps to using data to drive meaningful member journeys
Today’s consumers expect communications to be specific to their individual situation. A one-size-fits-all cookie cutter approach is no longer accepted … and as financial institutions, we do not get a pass on this.
Case Studies
View all case studiesFibre Federal Credit Union | Washington | Assets: $1.6 Billion
Fibre Federal leveraged Marquis to gain insights, identify barriers to saving, and deliver timely, personalized communications that have made a real impact on member savings balances.
A Midwest Bank | Indiana | Assets: $950 million
Marquis helped a new bank branch surpass their deposit goals by utilizing its highly effective strategic consulting and marketing data platform.
iQ Credit Union | Vancouver, WA | Assets: $2B
Marquis helped iQ Credit Union grow loan balances by 34% and create stickier member relationships