Insights

Advance your performance with deeper insights

There’s room in the sandbox for everybody

For too many years, small to medium and even large financial institutions have competed for a share of the credit card market. But it’s time to stop competing and take a totally different approach.

The Power of Customer Data Platforms (CDPs) in Data-Driven Marketing

In today’s data-driven marketing landscape, financial institutions can gain a competitive edge by leveraging member insights. One technology has emerged as a game-changer: the Customer Data Platform (CDP). This article explores the definition of CDPs, explains their significance in data-driven marketing, and sheds light on their implementation and benefits.

Top 10 steps to using data to drive meaningful member journeys

Today’s consumers expect communications to be specific to their individual situation. A one-size-fits-all cookie cutter approach is no longer accepted … and as financial institutions, we do not get a pass on this.

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Case Studies

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A Midwest Bank | Indiana | Assets: $950 million

Marquis helped a new bank branch surpass their deposit goals by utilizing its highly effective strategic consulting and marketing data platform.

Marketing

iQ Credit Union | Vancouver, WA | Assets: $2B

Marquis helped iQ Credit Union grow loan balances by 34% and create stickier member relationships

Marketing

CSE Federal Credit Union | Louisiana | Assets: $460M

How Marquis helped CSE Federal Credit Union increase their organic growth through strategic multi-channel marketing campaigns.

Marketing
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