Insights

Case Studies

Horizon Credit Union | Spokane, WA | Assets $2B+

Digital Communications Platform (DCP)
Marketing


Horizon Credit Union Leverages Marquis Web Forms to Boost Website Traffic in Interactive Social Media Campaign

_______________________

126%

Increase in overall site traffic

63

Contest entries

264%

Increase in targeted landing page views



Campaign Overview

Horizon Credit Union (HZCU)

  • Asset Size: $2B+
  • Headquarters: Spokane, WA
  • Marquis Solutions:  Digital Communications Platform (DCP)

Challenge:

Horizon Credit Union sought to highlight the features of its newly redesigned website. Their goal was to build brand visibility within their community and strengthen relationships with their current member base.

Strategy:

Horizon Credit Union used their social media channels to drive traffic to a scavenger hunt on their website, using Marquis’s web form tool to collect and track participant information.


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Marquis’s web form tool made running this campaign so easy. We were able to capture data quickly and customize the experience to keep it fresh every week. The results speak for themselves—we saw increased engagement and learned how much our members and staff love interactive experiences!

Jessica Medeiros
Campaign Manager, Horizon Credit Union

Here's How They Did It

Overview

Horizon Credit Union wanted to increase engagement

Horizon Credit Union, headquartered in Spokane with 30 branches and over $2 billion in assets, wanted to increase engagement and bring greater visibility to its recently revamped website.

Business Objectives

Boosting Website Traffic and Internal Engagement for HZCU

  1. Drive Website Traffic and Engagement: Horizon Credit Union aimed to build awareness around their new website, showcasing its user-friendly web design and modern features. They wanted to attract new members and deepen digital engagement with their existing members.
  2. Enhance Internal SharePoint Usage: The credit union also sought to increase branch staff engagement with internal SharePoint resources, improving their access to valuable tools and boosting morale.

Strategy

Engaging Members with Horizon Credit Union's Online Scavenger Hunt and Internal Staff Challenge

To tap into National Scavenger Hunt Month, Horizon Credit Union launched a month-long online scavenger hunt campaign to find, "Arlo the Yeti” their unofficial mascot, hidden within pages across their website.

Each week, a riddle was posted on the credit union’s social media channels, driving them to Horizon Credit Union’s website to find Arlo’s hidden location. Participants who found Arlo clicked on the Yeti, leading them to a Marquis-hosted form to submit their details and enter to win prizes.

Branch staff got in on the action with their own version of the scavenger hunt, finding Yetis hidden on the internal SharePoint site to familiarize themselves with available resources.

HZCU Yeti Contest

Key Tools & Execution

Enhancing Engagement with Marquis Web Form Tool for Horizon Credit Union’s Scavenger Hunt

  • Marquis Web Form Tool: Horizon Credit Union leveraged Marquis’s dynamic web form solution to seamlessly link the Yeti image to an entry form. The form’s colors were customized each week to align with the evolving theme of the riddles. The tool’s flexibility made it simple to adjust the design, ensuring a smooth participant experience that matched Horizon Credit Union’s branding.
  • Data Collection: The web form tool simplified data collection, allowing the team to easily gather and export participant information to randomly select a winner.

Results

Scavenger Hunt Drives Major Engagement Boost for Horizon Credit Union, With 126% Increase in Site Traffic

The scavenger hunt was a hit, driving both member engagement and internal participation. Horizon Credit Union saw a significant uplift across their website metrics, including:

  • 126% increase in overall site traffic: The campaign generated significant traffic spikes, even on pages that typically saw lower engagement.
    • Highlighted Pages:
      • Money Tracker = 539% increase in users
      • 0% Down Home Loans = 3,600% increase in users
      • Summit Checking = 137% increase in users
      • Financial Wellness = 761%
      • ITMs = 452% increase in users
  • 6.3% engagement rate on social media: This made for a decent campaign on social driving traffic from their posts back to Horizon Credit Union website.
  • 63 contest entries, including 41 non-members: This expanded Horizon Credit Union's marketing outreach to new prospects.
  • 53 entries via SharePoint Engagement: Branch staff interacted more with the internal site, increasing productivity and overall satisfaction.
  • Boosted web page views on targeted landing pages by 264%: increasing unique views to those specific pages from 548 in 2023 to 1,997 in 2024, showcasing the power of strategic digital engagement.
    • *Data Comparisons are May 1 – June 30, 2023, vs May 1 – June 30, 2024

Conclusion & Next Steps

Horizon Credit Union Expands Digital Engagement with Future Campaigns, Leveraging Marquis Tools for Deeper Member Connection

Moving forward, Horizon Credit Union plans to replicate and expand the campaign beyond social media, incorporating additional Marquis tools such as email communications and QR codes to further boost participation and deepen member loyalty.

By using fun, interactive methods like this scavenger hunt, Horizon Credit Union has positioned itself as a forward-thinking institution that knows how to connect with its community. Horizon Credit Union's creative approach shows that the right campaign with the right marketing tools can elevate member engagement while also showcasing the power of seamless digital communication solutions.

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