CONVERSATIONAL ANALYTICS

Go from confused to connected

Most of us struggle to connect our marketing data. This hides opportunities from a clear view. Conversational Analytics gives you the power to do more so you can be more.

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Take control of your marketing data, your team, and your career

Empower your financial institution with data-driven marketing insights that improve decision-making, increase ROI, and accelerate business growth.

Better engagement

Discover customer relationship insights and opportunities to increase revenue, using customer segmentation, behavioral analytics, and personalized marketing strategies to drive engagement and loyalty.

Better strategy

See an interactive view of customer data, with intuitive data dashboards, real-time reporting, and visual analytics that simplify complex datasets for faster decision-making.

Better leadership

Share marketing data analytics to educate your team, enabling cross-functional collaboration, data transparency, and more informed leadership through easy-to-understand reports and presentations.

Competition is too intense not to understand and share your data

It’s what you don’t know that can prevent growth and understanding. Don’t let this happen to you. Put the power of marketing data analytics to work for you.

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We know what it feels like to be overwhelmed by data

Conversational Analytics helps identify marketing opportunities critical to driving revenue and engagement, including attrition, product adoption, demographics, psychographics, geographics, and profitability.

  • Hundreds of years of financial institution marketing experience packaged in an interactive, easy-to-understand format, tailored for banks, credit unions, and financial services organizations.
  • Six interactive tools address 50 of the most common marketing challenges we get asked about every day, covering customer acquisition, retention strategies, campaign optimization, and performance measurement.
  • Peer data from over 3 million households is included. (System Hosted by Marquis.) Providing benchmarking insights, comparative analytics, and industry performance metrics.
  • Conversational Analytics gives you access to 350 data points, 900 measures, and over 50 screens of marketing goodness.

Do more with a package of six interactive tools

Conversational Analytics brings your Marquis Marketing Data Platform (MDP) data to life, giving you the power to do more, know more, and lead your marketing team with integrated marketing analytics tools, customer data platforms (CDPs), and interactive reporting features designed for scalability and growth.

Stage

Lifestage analysis

Churn

Relationship attrition

Frame

Customer demographics

Stick

Product adoption

Map

Market Analysis

Act

Executive action

Want to learn more about our marketing and compliance solutions for banks and credit unions? Contact us today!

Clients go further with Marquis

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The best in the industry. No other vendor or software provider could have done what Marquis did for us during our implementation. Their exceptional support sets them apart.

Banc of California
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[Our] Professional Services person is dedicated to us. Feels like a partnership; something we were missing with our previous vendor.

First Community Credit Union
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We are going through the reboarding letters and have to give a shout out to the creative team. Our direct mail/email campaigns needed a refresh and the Marquis creative team really delivered. We love the copy and the graphics. There are some very minor edits to be made that relate to the product parameters, but overall, they nailed it!

Needham Bank