DEMOGRAPHICS

Let marketing data do the driving

Combine demographic, psychographic, and predictive data to pinpoint communications and maximize results

Get started

The more you know about your customers and prospects, the more effectively you can communicate with them

Demographics

Get to know them through data points including estimated income, discretionary spending, net worth, and more.

Psychographics

Discover why they buy what they do when they do through segmentation and broader lifestage groups.

Predictive Models

Forecast their next best product using predictive models for loans, deposits, and financial services.

Marketing demographics help you understand your customers’ and prospects’ lives outside the financial institution, how they behave, and what financial solutions can benefit them.

Demographics

  • 14 data points
  • Available as a prospect or append
  • 72-hour delivery
  • Estimated match rate: 98%

Psychographics

  • 58 segments
  • 12 life stage groups
  • Available as a prospect or append
  • 72-hour delivery
  • Estimated match rate: 96%

Predictive Models

  • 26 models
  • Available as a prospect or append
  • 72-hour delivery
  • Estimated match rate: 95%

Demographic segmentation and statistical modeling help banks and credit unions create winning direct and digital marketing campaigns based on data. Marquis helps keep that data clean and updated.

Annual update of 98 data elements.

Annual descriptive analysis of each data set using your data combined with Demographics.

Quarterly updates for new households.

Want to learn more about our marketing and compliance solutions for banks and credit unions? Contact us today!

Clients go further with Marquis

format_quote

The best in the industry. No other vendor or software provider could have done what Marquis did for us during our implementation. Their exceptional support sets them apart.

Banc of California
format_quote

[Our] Professional Services person is dedicated to us. Feels like a partnership; something we were missing with our previous vendor.

First Community Credit Union
format_quote

We are going through the reboarding letters and have to give a shout out to the creative team. Our direct mail/email campaigns needed a refresh and the Marquis creative team really delivered. We love the copy and the graphics. There are some very minor edits to be made that relate to the product parameters, but overall, they nailed it!

Needham Bank