Cookies Policy
Cookie Policy
Marquis Software Solutions & Zag Interactive
Effective Date: June 1st, 2026
Last Reviewed: March 18, 2026
1. Introduction
This Cookie Policy explains how Marquis Software Solutions and its affiliated brand Zag Interactive (collectively, "we," "us," or "our") use cookies and similar tracking technologies on our websites, including gomarquis.com and zaginteractive.com
This policy should be read together with our Privacy Policy, available at https://gomarquis.com/privacy-policy
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies allow websites to recognize your device, remember your preferences, and provide a better user experience.
Session cookies are temporary and are deleted when you close your browser.
Persistent cookies remain on your device for a set period or until you manually delete them.
3. How We Use Cookies
We use cookies and similar technologies for the following purposes:
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our website and enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.
Examples:
- Authentication cookies to verify logged-in users
- Security cookies to protect against fraudulent activity
- Load-balancing cookies to distribute traffic across servers
Legal Basis: These cookies are necessary for the performance of our website services.
3.2 Functional Cookies
These cookies allow our website to remember choices you make (such as your username, language preference, or region) and provide enhanced, more personalized features.
Examples:
- Language or region selection
- Font size or display preferences
- Session state maintenance
Legal Basis: Legitimate interest in providing a functional, user-friendly website experience.
3.3 Analytics and Performance Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often, how long users spend on pages, and whether users experience error messages. This information is aggregated and anonymous and helps us improve website performance.
Examples:
- Google Analytics cookies
- Internal traffic analysis tools
- Page load time monitoring
Legal Basis: Legitimate interest in understanding website performance and improving user experience. Where required by applicable law, we obtain consent before deploying these cookies.
3.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant content and marketing communications to you based on your interests and browsing behavior. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
Examples:
- Retargeting cookies from advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Conversion tracking pixels
- Interest-based advertising cookies
Legal Basis: Consent (where required by applicable law) or legitimate interest in delivering relevant marketing communications to business audiences.
3.5 Third-Party Cookies
We may allow third-party service providers to place cookies on your device through our website. These third parties include:
- Analytics providers: Google Analytics, Adobe Analytics
- Marketing platforms: Google Ads, LinkedIn Marketing Solutions, Meta Business Tools
- Content delivery networks (CDNs): Cloudflare, AWS CloudFront
- Customer support tools: Zendesk, Intercom
These third parties have their own privacy and cookie policies, and we do not control their use of cookies. We recommend reviewing their policies directly.
4. Other Tracking Technologies
In addition to cookies, we may use the following technologies:
4.1 Web Beacons (Pixel Tags)
Small graphic images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
4.2 Local Storage
HTML5 local storage allows websites to store data locally on your device for faster loading and enhanced functionality.
4.3 Device Fingerprinting
We may collect information about your device (browser type, operating system, screen resolution) to detect fraud and ensure security.
5. Your Cookie Choices
You have the right to control how cookies are used on your device. You can manage your preferences as follows:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
- Block all cookies
- Accept only first-party cookies
- Delete cookies when you close your browser
- Notify you when a cookie is being set
How to manage cookies in common browsers:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
Please note that disabling cookies may affect the functionality of our website.
5.2 Cookie Preference Center
When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or reject optional cookies. You can update your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website.
5.3 Opt-Out of Analytics Cookies
You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On, available at: https://tools.google.com/dlpage/gaoptout
5.4 Opt-Out of Interest-Based Advertising
You can opt out of interest-based advertising through the following industry opt-out tools:
- Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
- Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
- Google Ads Settings: https://adssettings.google.com/
5.5 Do Not Track (DNT) Signals
Some browsers support "Do Not Track" signals. At this time, our website does not respond to DNT signals due to the lack of industry-wide standards. We will update this policy if and when such standards are adopted.
6. Cookies Used on Our Website
Below is a list of the primary cookies we use:
Cookie Name | Type | Purpose | Duration |
_ga | Analytics | Google Analytics visitor tracking | 2 years |
_gid | Analytics | Google Analytics session tracking | 24 hours |
_gat | Analytics | Google Analytics request throttling | 1 minute |
session_id | Necessary | User session management | Session |
auth_token | Necessary | User authentication | 30 days |
preferences | Functional | User display preferences | 1 year |
_fbp | Marketing | Facebook Pixel tracking | 3 months |
li_sugr | Marketing | LinkedIn conversion tracking | 90 days |
Table 1: Primary cookies used on Marquis and Zag websites
This list may be updated from time to time as we add or remove services. Please check this policy periodically for updates.
7. State-Specific Rights
Residents of certain U.S. states have additional rights regarding cookies and tracking technologies:
California (CCPA/CPRA)
Under the California Consumer Privacy Act, you have the right to opt out of the "sale" or "sharing" of personal information, which may include certain cookies used for advertising purposes. You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link in our website footer or by contacting us at [email protected].
Colorado, Connecticut, Virginia, and Other States
Residents of states with comprehensive privacy laws have the right to opt out of targeted advertising and profiling. You can exercise these rights through our Cookie Preference Center or by contacting us directly.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Reviewed" date at the top of this policy and post a notice on our website homepage for at least 30 days.
Your continued use of our website after changes are posted constitutes acceptance of the updated Cookie Policy.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact:
Data Protection Officer
Marquis Software Solutions | Zag Interactive
Tanya Avila
General Counsel
Email: [email protected]
Mailing Address:
6509 Windcrest Drive, Ste. 170
Plano, TX 75024