Case Studies

Campus Federal Credit Union | Louisiana | Assets: $853.9M

• Conversational Analytics • Marketing Data Platform • Strategic Consulting • Digital Communications • Direct Mail • Click Tracking

Strategic Marketing Planning That Went from Months to Days:

How Campus Federal optimized campaign flight planning and generated millions in new balances with Marquis

Months to days

of reduced planning time


total response rate for HELOC campaign

$13.2 million

total balances from target groups of HELOC campaign

Campaign Overview


Campus Federal Credit Union needed to supercharge their yearly flight planning process. This was essentially their marketing strategy that included a campaign execution plan for the entire year. But planning was a slow painstaking process, taking days, weeks, or even months to gather data, analyze it, and finalize their strategic initiatives.


Enter Marquis’ Conversational Analytics tool (formerly known as The KEYS). This powerful tool gave Campus Federal an interactive view of customer data, delivering immediate insights and actionable recommendations to streamline their campaign flight planning.

Campus Federal Credit Union

  • Asset Size: $853,898,193
  • Membership: 45,000
  • Marquis Solutions: Marketing Data Platform (MDP), Digital Communications, Strategic Consulting, Conversational Analytics, Direct Mail, Click Tracking

“What used to take days, weeks, and months to get planning recommendations now takes just a few clicks!” 

Unrecka Ramsey
Campus Federal Credit Union, Marketing Research Specialist