Project Description

LOAN SAVINGS LETTER

Objective:

This $1 billion client was looking to recapture loans among its existing clients who financed outside the institution.

Analysis:

MARQUIS did an extensive analysis of opportunity across all consumer loan categories and found a most likely respondent pool of clients that could save money by moving at least two loans to the FI.

Action:

Letters and follow-up calls were placed to clients over a 60-day period and yielded outstanding results.

This campaign was highly variable and included specific product payments across all consumer loan categories, variable copy per the products being promoted as well as variable disclosures per the products being promoted.

Results:

For every $1 spent on the campaign, $8 in profit was returned to the client.

SOLUTIONS USED

MARQUIS Creative | MARQUIS OnTrax