Build loyalty and retention among new households.
The $60 million financial institution was looking for ways to welcome households and educate them on products and services, recognizing that this group has the greatest potential for responding to offers.
An 8-flight ongoing onboarding campaign was developed, building on the financial institution’s new branding initiative. New households were introduced to key products, with incentives to add excitement.
In just the first four months of the campaign, the financial institution cross-sold 80 additional accounts. These sales resulted in $378,159 in new balances and over $16,183 in net profit. The ROI of the onboarding campaign was 955%.
MARQUIS OnTrax | MARQUIS Creative