This $500 million financial institution recognized the value of shifting from mass marketing to highly targeted, measurable direct marketing, leaning on the expertise of MARQUIS for a
step-by-step realignment of budget and priorities.
The institution needed to leverage member intelligence to drive marketing strategies, track the return on marketing expenditures, and transform the perception of the marketing department from a cost center to a revenue generator.
Through the use of OnTrax, the financial institution increased their unique products per member from 2.30 to 2.41. Services were added to improve data for a more accurate reading, and seven new campaigns were implemented: Onboarding, Reboarding, three Triggers, and two Retention (Birthday and Anniversary) campaigns.
• Brought in $1.5 million from new members in total balances
(Response rate 17.7%)
• Brought in $600,000 New Auto Loan Balances Acquired
(Response rate 10%)
• Auto Loan Pre-Approval/Invite to Apply generated $1.4 million
in new balances
• New member relationship building ratio has increased 15%
• Relying ONLY on MCIF data (lookalike Marketing and P$ycle Indices) brought in 16 new Mortgages for $1.6 million on a
$1,700 marketing investment
• For every $1 spent, the client generated $230 in direct balances
MARQUIS OnTrax | MARQUIS Creative