OnTrax: a $500m Institution Case Study2017-05-22T15:03:53+00:00

Project Description

ONTRAX

Objective:

This $500 million financial institution recognized the value of shifting from mass marketing to highly targeted, measurable direct marketing, leaning on the expertise of MARQUIS for a
step-by-step realignment of budget and priorities.

Analysis:

The institution needed to leverage member intelligence to drive marketing strategies, track the return on marketing expenditures, and transform the perception of the marketing department from a cost center to a revenue generator.

Action:

Through the use of OnTrax, the financial institution increased their unique products per member from 2.30 to 2.41. Services were added to improve data for a more accurate reading, and seven new campaigns were implemented: Onboarding, Reboarding, three Triggers, and two Retention (Birthday and Anniversary) campaigns.

Annual Results:

• Brought in $1.5 million from new members in total balances
(Response rate 17.7%)
• Brought in $600,000 New Auto Loan Balances Acquired
(Response rate 10%)
• Auto Loan Pre-Approval/Invite to Apply generated $1.4 million
in new balances
• New member relationship building ratio has increased 15%
• Relying ONLY on MCIF data (lookalike Marketing and P$ycle Indices) brought in 16 new Mortgages for $1.6 million on a
$1,700 marketing investment
For every $1 spent, the client generated $230 in direct balances

SOLUTIONS USED

MARQUIS OnTrax | MARQUIS Creative