Sustain and deepen customer relationships after the first year.
A $1 billion financial institution wanted to continue the momentum from a successful onboarding program, recognizing the potential for a drop-off in communication and loss of opportunity at the end of the onboarding flights.
Households who had reached an anniversary relationship mark were assessed and analyzed in order to determine what their next most likely product would be. Utilizing the knowledge of their next product potential, households were targeted and contacted based on their 1-year, 18-month and 2-year anniversaries with product offers matching their propensity.
With a very successful response rate of 4.61% and new balances of over $790k, this campaign matrix yielded an ROI of 616%.
MARQUIS OnTrax | MARQUIS Creative | MARQUIS MCIF