Referral Tracking: a $482m Institution Case Study2017-09-21T13:21:21+00:00

Project Description

REFERRAL TRACKING: IMPROVE & TRACK THE PROCESS

Objective:

Improve the referral process and track prospects.

Analysis:

The $482 million financial institution had a very generous incentive program, but employees were reluctant to submit referrals because of a system that was slow and cumbersome.

Action:

Marquis ReferralTrax was implemented, allowing employees to enter referrals in less than 30 seconds. The system offers a popup in the front-end and gives “instant gratification” with its daily updates. Managers are also able to track prospective customers and schedule follow-up.

Results:

Closed (or sold) referrals increased by about 44%. Employee satisfaction has improved, as they get their incentives every pay period and the results of their efforts are clearly visible every day. Household profits are up 4.96%, total accounts are up 3.12%, and the average number of unique products/services per household increased by 10.20%.

SOLUTIONS USED

MARQUIS CRM