- Hundreds of years of Fl marketing experience packaged in an interactive easy-to-understand format.
- Six keys are packaged to address 50 of the most common marketing challenges we get asked everyday.
- Peer data from over 3 million households are included. (System Hosted By Marquis.)
- The KEYs are a combination of 350 data points, 900 measures and over 50 screens of marketing goodness.
Your KEY Implementation Plan
|SCHEDULE A DEMONSTRATION|
|WE’LL SHOW YOU WHAT’S POSSIBLE.|
|DO MORE. BE MORE.|
ARE YOU READY TO MOVE MARKETING FROM THE BACKROOM TO THE BOARDROOM?
Let’s face it, in most banks and credit unions; marketing is considered a cost center. So, quite often, as soon as the economy forces budget reductions, ours is the first budget to get cut.
Let’s change that.
To drive revenue and engagement, you have to know what to ask of your data and share the analysis with your team to impact revenue and engagement across the organization. All at scale. Not a single marketing event. Not in the silo of the marketing department. Achieve this, and marketing moves from the backroom to the boardroom.
Even the best analysis is useless unless it can be shared with your team. This is what we mean when we refer to scale. Scale refers to your ability to share the analysis so a non-analyst or non-marketer can understand what is presented and know what to ask next. The more you can share this information across the organization, the better the strategy and the better poised you are to serve the customer, member, or market. And the more valuable marketing becomes.
As marketers, we have gone from seeing the genesis of MCIF to the use of 25+ marketing channels, to seeing more data sources entering our orbit, to the advent and adoption of CRM, to analytical marketing specialists assisting us in the organization and analysis of our data.
Yet, with all of this marketing power, we became frustrated. All of these great ideas. All of this data. All of the bank customers and credit union members to serve and careers to grow – how can we do it all?
So we set out to solve this problem. And are proud to introduce our Next Big Idea.
The KEYs from Marquis.
The KEYs are designed to give you greater actionable insight into your data. It is a culmination of hundreds of years of FI marketing experience packaged to be viewed from most screens and shared across your organization. Each KEY addresses a facet of marketing communication critical to driving revenue and engagement.
The KEYs include interactive deep dives into attrition, product adoption, demographics, psychographics, geographics, and profitability. The KEYs are a combination of 350 data points, 900 measures, and over 50 screens of your data. Additionally, we have added built-in peer comparisons from a database of 3M households.
So schedule your demonstration. We dare you to know more, be more, and move your career from the backroom to the boardroom.
Get this free resource today and elevate your marketing.