Insights
Case Studies
Marquis has a passion for performance and plays to win for our clients.
We stop at nothing to deliver superior results—offering innovative tools, unmatched experts, and personalized service that give our clients every advantage.
Check out our collection of case studies that show how we've helped our clients go further by transforming their data into meaningful insights that drive action.
Black Hills Federal Credit Union | Rapid City, South Dakota | Assets: $1.9 billion
The power of optimizing demographic and propensity data.
Loan growth was a priority for Black Hills FCU in 2022, and they initiated a multi-loan campaign using direct mail and email channels. They worked closely with their Marquis marketing strategist to maximize demographic and propensity data usage in order to target the right member with the right message.
Prospera Credit Union | Appleton, Wisconsin | Assets: $340 Million
Implementing triggers and automating daily marketing produces better results
By leveraging the ability of Marquis to hygiene data from multiple unrelated sources, an opportunity was created to build relevant marketing communications that can be delivered across various marketing channels.
Abri Credit Union | Romeoville, IL | Assets: $400 million
Increasing Response and Engagement with Direct Mail and Email
When Abri Credit Union partnered with Marquis in 2019, they ran single-channel email campaigns. While the results were promising, their Marquis strategist knew Abri could improve overall response rate, engagement, and ROI by adding an additional outbound channel.
BayFirst Financial | St. Petersburg, FL | Assets: $409 million
Expanding their reach into the retail market.
BayFirst Financial had established a strong commercial customer base in Florida and throughout the United States. However, their retail presence was less than satisfactory. To expand their reach, they decided to focus their marketing efforts on Florida retail households. That’s where Marquis came in.